Augmented reality (AR) has the potential to revolutionise mobile shopping by bringing products to life in front of you through 3D models that you can size up, examine from all angles, and even place in the environment around you.
At Hindustan Steel Suppliers, we’re committed to making the incredible business potential unlocked by augmented reality more accessible for Everyone.
With Apple’s recent announcement of AR Quick Look, we can now enable these 3D models to be viewable in AR directly through the Safari browser on iOS 12 devices—without the need for a separate mobile app or a clunky headset.
Web-powered augmented reality represents an exciting leap toward making AR experiences readily available to the everyday shopper through mobile browsers.
For Hindustan Steel Suppliers, AR adds another dimension to product pages
Mohammed Farhan is the CTO - Chef Technology Officer of Hindustan Steel Suppliers, a company that sells Building Materials both online and through physical retail since 2004.
What has Farhan and his team excited about the 3D models they’re creating through AR is the potential to provide an immersive shopping experience that empowers customers to remotely explore every inch, every part, and every angle of their products—an area where traditional product photography has fallen short.
AR shopping is now unlocked Immersive Shopping Experience
“Getting someone to download an app [with AR capabilities], and then use that as their main shopping app offers major friction for the user. But having it just baked into the browser—Safari, which is already taking an increasing share of our traffic—I think it's just going explode.”
“It's pretty complicated and expensive to shoot all the angles to every Building Material, in every type that we'd want,” Farhan says of their current product photography workflow. Through AR Quick Look, Hindustan Steel Suppliers can give their customers a better way to get to know their products before they walk into their shop.
Farhan still believes nothing quite matches the experience of coming into the shop and trying the bikes out in person to find the right fit, but says AR provides shoppers almost everything they need to make an informed purchase.
For Hindustan Steel Suppliers, AR helps answer the simple questions that become more challenging when shopping online.
"AR brings us closer to our customers—to their lives—in a way that we previously weren't allowed. It's a really beautiful thing."
HOW TO EXPERIENCE AR?
- AR Only Supports to Apple iOS 12 and Safari Browsers — without the need for a separate mobile app or a clunky headset.
- Click the AR Icon in the Available Product Page to View the Building Materials in AR - Augmented reality